Data mining is the process of uncovering previously unknown trends or patterns from a database of historical information and turning it into meaningful business solutions.
It isn't just about statistics. It's a comprehensive process that requires a thorough understanding of your business needs and how knowledge gained from data mining can be used to create successful marketing campaigns. It also requires the appropriate technology and analytical techniques. Not to mention tracking and reporting systems with which to measure results.
Because these results are then used to improve your next marketing campaign, data mining, once started, becomes a continuous learning cycle. So you can build on your successes. Again and again.
Data mining is - or should be - the foundation of a good business strategy. At the Boire Filler Group, we believe with a solid base of knowledge, companies can start developing marketing campaigns that will optimize their profits and build solid customer relationships.