Boire Filler Group | Larry Filler

Larry Filler, B.Sc. (U. Wisconsin), MBA (York), is a partner at the Boire Filler Group.
Has extensive experience developing marketing programs around data mining solutions, specifically thru his work at American Express and the Loyalty Group, and on the agency side (MacLaren McCann, Publicis BCP) with clients like General Motors (The GM Card), the National Post and Altamira.
Able to bridge the gap between complex and mathematical data mining techniques and the client’s desire to build more effective marketing/business solutions.
His many years of experience in both client and client servicing roles give him an excellent understanding of both the large corporate and agency environments.
Able to integrate data mining and analytics into marketing and communication service roles often played by many clients’ advertising agency.
Exhibits superior client management skills that entrench and strengthen BFG’s ongoing client relationships.
Works with the Canadian Marketing Association on its CRM Council and has conducted a number of seminars on Data Mining and CRM.